BRAND DESIGN FOR A HEALTH SECTOR COMPANY

The seasoned Psychologists, with their established reputation in Newcastle, Australia, sought the expertise of Sean, a skilled graphic designer. Their Marketing Manager, Eliza, recognized the need for a comprehensive brand refresh to remain current in the industry.

With a focus on conveying the business's core values and capabilities, Sean crafted an elegant wordmark logo. The unique touch of a stylized smile adorns the dot of the letter 'i' in the word 'life,' infusing a human element into the design. Additionally, the letter 'i' extends its arm, symbolizing support and solidarity with the letter 'f.'

To ensure brand consistency, comprehensive brand guidelines were developed under Sean's guidance. These guidelines equipped the team with the necessary knowledge to utilize the brand collateral effectively. From vibrant flyers to eye-catching street lightbox signages and billboards, a wide array of promotional materials was meticulously created to enhance the business's exposure.

Location: Newcastle, NSW, Australia.
Industry: Psychologist
Date: 2020