Location: Bemboka, NSW, Australia.
Industry: Hospitality
Date: 2018

Ryefield Hops

Background: Ryefield Hops is a family-owned business utilising ex-dairy farming land. They are dedicated to producing sustainable and spray-free hops for the Australian craft beer market. Located in South East of NSW, nestled within a valley halfway between Melbourne and Sydney called Bemboka.

Solution: While Sean was working at KO Studio back in 2018, sisters - Karen Taylor & Jade McManus approached the studio to redevelop and refresh the brand identity for Ryefield Hops.

The brand identity needed to reflect the core values and capabilities of the business.

The logo mark that Sean created was inspired by the natural landscape of the Bemboka region, infused with an abstract form and style of art.

The concept of this logomark is taking into consideration the shapes of the mountains and the flowing hills with the sun beaming over them in the most minimal way possible. Leaving us with a surprisingly original approach, that is, sophisticated, bold, and a playful mark.

Not to mention that the logo mark is also an abstract ‘R’ & ‘h’ combined into one.