Location: Lake Macquarie, NSW, Australia.
Industry: Trade
Date: 2020

Auz Pro Welding & Fabrications Pty Ltd.

Background: Auz Pro is a team of professional welders with over 20 years of experience in the trade based in the City of Lake Macquarie. They have an in-depth knowledge of pipework and metal fabrication as well as a thorough knowledge of, and commitment to, safety procedures. They serve commercial establishments and industries anywhere in Newcastle and Lake Macquarie, NSW, or surrounding areas.

Solution: The brief from owners Charlie and Tracey was a need to create a crest emblem style design with their business name integrated within that could then be used on jumpers to give to their employees.

As their current branding was feeling old and tired, Sean suggested it was time to invest in an update on their branding. Taking the crest emblem idea one step further, Sean thought what if we could turn these employees with their new hoodies into essentially walking billboards?!

The crest emblem was turned into a circular logo design which was created to pack in a lot of info within a small amount of space, while still being pleasing to the eye.

The circular design includes their business name, services provided, areas they cover, and even their phone and email address!

After this was completed, other collateral items were rolled out with elements from that circular logo design included throughout to give a cohesive feeling with all aspects of their brand and business.

This included business card designs and a vinyl van wrap design.